For KIFF Aarau’s 2018 seasonal campaign, we developed a flexible poster template that turned the venue’s iconic K into a stage. Each month, a different national or international illustrator was invited to interpret the K in their own way, resulting in a series of posters that reimagined the logo as image, character, or space. This collaborative approach created a dynamic visual programme that celebrated both the venue’s identity and the diverse artistic voices within its community.