For the 2019–2020 season, we turned the spotlight on the audience. Visitors to KIFF Aarau were asked to share their favourite memories of the venue — from unforgettable gigs to strange late-night moments. The idea: to strengthen the bond between the venue and its community.

Each personal memory was paired with a fitting visual, playing with the mood and imagery of the story. A simple, human approach that celebrated the people who make the place what it is. We also employed the #KIFFFOREVER hashtag to build up support in the city for the upcoming vote on the new building.